Well its deadline day and with nerves that I haven't felt in a while, I'm about to start this thing called 'a blog'. 'A blog' about WOW brands no less... 'How hard can it be? We all know a bit about brands right?'
Coming from an innovations background, branding feels a lot like Golf- easy to pick up and difficult to master. So I've come to the conclusion that I should forget what I think I know, and use this as an opportunity to learn from the people around me.
This is where we come to the beautiful little lady in the picture- my daughter Mia. Amazingly curious, hysterically articulate and even at the age of two, schooling me on some of the key attributes of a WOW brand in way that I couldn't have imagined.
Okay, I just have to go to my bookshelf to find out about the brands that everybody likes to talk about- the Googles, the Apples and the Virgins of this world, But my daughters love of stories has introduced me to PIXAR- the example I would gush over if I were to talk a WOW brand...
Anyways, those of you who I have managed to pay, sorry persuade to visit my blog, please could look at the other pages (tabs above) which lift the WOW insights from the friends I have interviewed and let me know what you think.
Finally it turns out that all of us can put a pretty good picture of together of what makes a WOW brand, and by reading on you'll see that they're alot like having kids in that:
-You'll love them despite their faults
-You'll tell everyone about them
-Once you have them you won't be able to live without them
Anyways, better get on writing the rest of the content (whilst watching UP with Mia)...